Shop the L.A. Story Lookbook.
What’s going on in L.A.? The red carpet has given way to the runway as a proud procession of big-name fashion brands pitch up in the City of Angels to stage their shows. The city’s constellation of starlets are swapping gala gowns for cutting-edge new brands as movie premieres give way to fashion parties, store openings and brand launches. New labels such as Rosetta Getty and The Elder Statesman are turning the industry’s spotlight onto the town, and its glossy inhabitants are more than willing to rise to the occasion.